Bytedance (which owns both Tiktok and Douyin) released a 2019 data report on the user behaviors and trends on Douyin. Douyin is the Chinese counterpart to Tiktok, and is only available to users in mainland China, and it has 400m daily active users. In China, the creators that did the most dance-based videos are born in the 1960s, whereas in the US, it’s mostly teenagers (Gen Zs) who are creating those types of content.