Per @digiday: For the first time in a campaign, American Express is prioritizing custom content with publishers over mass-reach ads/channels, trying to reach millennials thru BuzzFeed, Vox Media, and Bustle.
Per @glossyco, Condé Nast is launching a new content studio for beauty advertisers to create branded and white-label content. There is no Condé branding inside the space, to make it appear neutral. It’s a “destination for brands to entertain and create photography and video with beauty influencers and creators.”
Hearst Magazines has inked a deal with online retailer Wayfair to create an exclusive line of furniture and home décor in partnership with Cosmopolitan.
A good message to remember when dealing with ideas: MT @ValaAfshar All big ideas start as fragile and powerless ideas, susceptible to indifference, lack of imagination, poor execution, no sponsors and big egos – Welcome and protect ideas with a gentle hand and a caring heart.
As the global economy increasingly runs on technology-enabled rails and every company becomes a tech company, C-suite executives across all industries worry that access to software developer talent is more of a threat to their success than access to capital.
In our real-world cyberpunk dystopia, paper already feels a bit outmoded in a lot of life. It’s all screens, all the time. So it’s interesting to examine how sci-fi handles the classic writing surface. And in Star Trek, as it turns out, there’s a surprising amount of it.
And of course, if you don’t know about Creative Mornings, you should totally check them out too – free monthly IRL inspiration on a Friday morning in cities around the world. (I go on Summer Fridays.) Thanks to @swissmiss for such awesomeness!
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